Promotional photos, The Fat of the Land, photos

Before The Fat of the Land was released on June 30, 1997, its rollout relied on a widespread visual marketing campaign across streets, record store windows, and music venues.

Original 1997 UK promotional materials—typically produced in 20x30 inch or A1 formats—were displayed in shops and public spaces to announce the upcoming album. These pre-release and launch-era posters documented the visual identity used by the group during a major commercial transition for electronic music into the mainstream market.

Here are some examples of press releases, promotional ads, and press photos.