10th July 1997
The Prodigy's new album The Fat Of The Land has made a triumphant impression on charts around the world. The album is currently NUMBER ONEin 22 countries, including an almost unprecedented week one entry at NUMBER ONE in America.
Only 8 UK acts have ever gone straight into the American album charts at Number One - they are The Beatles, Eric Clapton, Elton John, Pink Floyd, Def Leppard, Depeche Mode, Bush and The Prodigy. Although sales on this scaleare difficult to estimate accurately, it seems likely that TheFat Of The Land has sold in excess of 3,000,000 copies overthe last 7 days. The album sold 385,000 copies in the UK inits first week of release, which makes it the fastest-sellingalbum of all time in the UK.
The sheer scale of this success is particularly remarkablegiven the nature of the Prodigy's record deal. The Prodigyare signed to XL Recordings, a 100% independent recordlabel, for the world. XL have hand-picked licences anddistributors for practically every record-releasing country inthe world (including Maverick in the US and intercord in Germany) - and every stage of the world wide A&R, art working, manufacturing and promotional process has been overseen from the label's offices in South West London. Despite the daunting time constraints (5 weeks from delivery of the masters to world wide simultaneous release), The Fat Of The Land is undoubtedly the most successful record ever released by a fully independent record label.