MTV Blah Blah Blah
White Heat, White Noise, White Out
April 1996
They’re back! Back with ’Firestarter’,
their first new material in two and a half years! Back
with a reputation as the wildest fastest turbo-nutter
punk-dance outfit in Britain! But they’re already
back on holiday ….it must be great being THE PRODIGY
Halfway up a snow-covered mountain, in a picturesque,
Swiss ski resort not far from Lake Geneva, The Prodigy
are playing house. Keith Flint greets guests at their
luxury, three-storey, wooden chalet fresh from a stint
in the sauna. Dressed casually in jogging bottoms and
jumper, his multi-coloured spikes of hair drooping lamely,
he looks nothing like the demented dancer who fronts
the band’s live show, or rolls around the stage
in a transparent, plastic ball. Cuddling the chalet’s
resident pet, a white, Persian cat called Figaro, Keith
slumps down on a sofa and raises his legs to show off
some designer slippers.
”Air Perrys, if you don’t mind,” he demurs,
in a very well-mannered voice. ”Everyone on the
slopes is wearing them this season.” The Prodigy
have come to the tourist town of Leysin to feature in
the second series of Channel 4’s snowboarding show,
Boardstupid. Other artists invited to spend a similar
four days here include Goldie, who arrives tomorrow,
The Chemical Brothers. Jamiroquai and Gabrielle. That
The Prodigy are first on is a mark of their well-publicised
interest the sport. The whole band took up snowboarding
two years ago, after songwriter Liam Howlett bought
his first board.
”I went round Liam’s house one day.”
says Keith, ”and caught him carpet-surfing. He
was in the lounge, standing on what I thought was his”
nan’s ironing board. I told him to sit down. Breathe
deeply and I’d make him a nice cup of tea. Then
he explained what it was and showed me a couple of videos.
Straight away, I was hooked.”
Since then, The Prodigy have been to France, Switzerland
and Colorado in search of the perfect piste. Liam, who
has been practising on dry slopes in England, is probably
the best, although all admit to being pretty, poor,
thanks to a relentless tour schedule over the last 18
months. What The Prodigy lack in experience, however,
they make up for in enthusiasm.
”On our first day,” recalls Liam, ”we
were so keen that we started riding down the mountain
before finding out the route. God knows where we went.
It took us hours to get back. At one stage, when we
were miles off- piste, I seriously considered absailing.
”I enjoy the adventure of cross-country. I like
being out in the wilds, reading the terrain and the
chaos of trying to avoid trees. It’s a lot like
motorcross, which I used to be into, but without the
noise and fumes.” Clearly, Keith is as mad on the
slopes as he is on the stage. The other members’
snowboarding styles also reflect their personalities.
Liam, who grew up on BMXs and skateboards, prefers the
technical aspect of leaming to do tricks and jumps.
Maxim Reality, the band’s MC, is into the adrenaline
rush of fast, downhill speeds. Leeroy, Keith’s
6’4” dance partner, enjoys the challenge and
sense of achievement. All share the same pet hates –
’fashionable’, fluorescent gear (none will
wear the designer label clothes they get sent for free),
show-off snowboarders and, worst of all, skiers. ”
We don’t get involved in the rivalry with skiers,”
claims Keith, unconvincingly. ”At least, we don’t
hit them on purpose, it’s only ’cos we’re
crap. Alfhough if I am going to collide with a skier,
I’ll make sure my elbows go out.
”I ran into one woman skier in Colorado and got
lodged between her legs. I’m not sure how it happened,
but I got stuck facing backwards, crouching down.
We must have gone a hundred yards together. When I stood
up, people were holding up cards and clapping. They
thought we were the next Torvill and Dean.”
The Prodigy are a band on a boys-own adventure. Tight-knit
and self- sufficient, they never seem to tire of each
other’s company. On tour. they travel, hang out
and explore foreign cities together. On evenings off,
they go out to clubs or concerts with one another. All
still live in their hometown of Braintree in Essex,
while Keith and Liam’s last holiday was spent snowboarding
together in Colorado.
The band’s line-up has remained unchanged since
the summer of 1991, when The Prodigy scored a Top Three
hit with their second release, the Public Service advertisement-sampling,
rave record ’Charly’. A manic, E-infested,
parent-scaring single, focus for the exploitation of
rave culture, and 19-year-old Liam the very scene that
had inspired him.
Little over a year later, The Prodigy’s debut album,
Experience, a complex mix of samples and breakbeats,
was proof that the band had moved on, although still
the rave tag stuck. Moreover, their music remained slightly
out of step with fashion. It was too mainstream for
the techno purists, too hardcore for the pop lot. Despite
continued commercial success, The Prodigy stayed industry
outsiders. But if the press didn’t want to write
about them and the radio wouldn’t play their records,
the band could keep in touch with their fans through
their shows.
At a time when most dance acts thought that playing
live meant miming to an E’d-up crowd on a tiny
club stage, the size of The Prodigy’s audience
allowed them large capacity venues favoured by guitar
bands and, instead of relying solely on a light show
and on a proper performance. So Boardstupid thought
they’d have no problem performing at a 500-capacity
club in Leysin. However, since all of their equipment
is in Australia (where the band recently took part in
the Big Day Out, the Antipodean equivalent of Lollapolooza)
the programme’s producers tried to come up with
an alternative, suggesting that The Prodigy should record
an acoustic session inside the chalet.
”Someone obviously forgot to mention that we’re
not too impressive unplugged.” laughs Liam. ”Had
they warned us in advance, Leeroy would have brought
along his tap shoes. That’s about as good as it
gets.”
Unfortunately, getting out of their TV interview, scheduled
for tomorrow morning, is not quite as easy. At one end
of the chalet’s spacious sitting-room, the finishing
touches are being put to a makeshift studio set. False
walls have been filled with insulating foam. burnt to
give a ’cratered’ effect, then painted a lurid
mix of scarlet, lime green, bright blue and acidpink.
”If you could turn this set into fabric,”
notes Keith wryly, crossing the purple carpet and slumping
down on a brightly-coloured sofa, ”you’d probably
make the top ski outfit of all time.”
The Prodigy finally shed the last of their rave roots
in 1993 when they began working on their second album,
Music For The Jilted Generation.
”I stopped writing all that hands-in-the-air bollocks,”
explains Liam. ”The spirit of the rave scene stayed
in that it was stillgood-time music you could dance
to, but the songs had a new attitude and energy and
hardness. It wasn’t a conscious decision to change.
I just wasn’t listening to much dance music anymore
and most techno bored me. Rock became a bigger influence.
I liked its energy. I think The Smashing Pumpkins are
wicked and I was really into the Chilli Peppers.”
In addition, Maxim had turned Liam onto Wu Tang Clan,
Leeroy liked ’60s soul and Keith discovered Stone
Temple Pilots. Guitar samples, deep dub, jungle and
hip hop were packed into a string of successful singles.
’No Good (Start The Dance)’, ’One Love’,
’Voodoo People’ and anti-Criminal Justice
Bill anthem ’Their Law’, featuring Pop Will
Eat Itself, all made the Top 20. Inevitably, critical
plaudits followed with the band being nominated for
a Mercury Award. Meanwhile, The Prodigy’s live
show had absorbed all the attitude and energy of the
music.
”Go to a Sepultura concert,” says Keith. ”and
it might be loud and the singer may say he wants to
go out and kill children,but it’s not necessarily
hard. Our show kicks ass. The crowd really let off.
They jump around manically for a couple of hours and
they remember that night for a long time to come. You
can sit around at home and listen to music for years,
but it’ll never drive you to leap around the lounge
like that.
”The real challenge for us is to rock people who
think they don’t want to be rocked. Before The
Prodigy, I used to hang out with a bunch of strict metalheads.
We’d go to real rock venues and if I danced, I
was dissed. I was suppressed by my mates. You could
smoke a ton of draw, drink 14 Special Brews and fall
over, but if you shuffled your feet, that was the end
of you. Now metalheads come to our concerts and don’t
notice they’re not listening to traditional music.
”They start moving around without even realising.
Suddenly they’re like, ’Oh my God, what am
I doing? I’m dancing!”
”The live act is what we’re all about. We’ve
dedicated the last five years of our lives to it, so
we don’t just want a polite round of applause at
the end of a show. We want to stir people up so much
that they have to be carried out, exhausted, ona stretcher.
To watch thousands of Oasis fans trample down 500 tents
to get into our field at Glastonbury was a dream come
true.”
The Prodigy’s triumphant Glastonbury gig, easily
the highlight of last year’s festival, altered
the band’s status overnight. Forthe first time,
they became both a mainstream act and achingly hip.
”We actually asked to play Glastonbury the previous
year,” says Liam, ”but the organisers wouldn’t
let us. They said we weren’t big enough and got
Orbital instead. We just wanted to take part. We offered
to do it for free, even pay our own expenses. but they
preferred to bore the audience with some so-called ’cool
bands. That really annoyed me. If people want to see
a nice light show, they can go to the Planetarium. I
don’t like putting other bands down. but you’d
need to beon 30 mushrooms and at least a couple of Acid
to have fun watching that.”
It’s hard to imagine Liam Howlett getting angry,
in spite of a nose-ring and brightly-dyed hair that
make him look almost asmanic as Keith. He is polite.
softly-spoken and thoughtful. He’ll chat only if
Keith lets him get a word in edgeways and is suprisingly
content to let the others speak for him, even on the
subject of his songwriting. The only business-minded
member of the band, Liam insists that The Prodigy have
never sought commercial success, and recently turned
down a major label offer, preferring to stay on dance
label XL where he has total control over the band’s
output. His only aim, he says, is to write songs that
the whole band are happy with and, most importantly,
to keep his music credible. Nevertheless, platinum sales
of Music For The Jilted Generation have made Liam more
than enough money to indulge his passions for fast cars
and snowboarding. He has also installed a studio in
his converted coachhouse home. It is where he is supposed
to be right now, finishing The Prodigy’s third
album, originally due out in May, but already put back
to the summer. Liam,it seems, is in no hurry.
Tracks already and two of them are single. Anyway, it
amuses me that we became so successful last year without
releasing any new music at all. I may wait until 1997
to put out another record. If I can old out ’til
then, we should be massive.”
Liam describes his new songs as similar to ’Poison’,
the fifth and final single from Jilted and The Prodigy’s
only output last year.
”There’s definitely more attitude coming through
in the music,” he says. ”It’s still hard,
but there’s not that many big breakdowns. I’m
constantly coming across tunes that give me inspiration.
That’s why I’m always out and about watching
bands at festival. At the moment. I’m really into
the Chemical Brothers. I think that whole breakbeat
with acid and hip hop scene is pretty cool. It’s
the little things I usually pick up on though. For example,
someone put on a DJ Shadow record this afternoon and
the beats were wicked. So I stole them. Shit! Can I
take that back? Now DJ Shadow will be scouring our record
for his beats. He’ll be ringing up, demanding royalties.”
Despite delaying the release of the album, Liam insists
that he doesn’t feel under pressure to better his
own success. The only pressure,” he says. ”is
to progress the music. I want to surprise people every
time a Prodigy record comes out. That’swhat I’m
thinking while I write.”
The band’s new single. ’Firestarter’.
Out this month, contains the first surprise for Prodigy
fans. It features Keith Flint on vocals. ”To most
people, Keith is just that mad bloke who has been wiggling
his legs about on stage for the last five years,”
says Liam. ”Now he’s having a go at some lyrics.
That came about by accident. ’Firestarter’
was a good instrumental track but I knew it was missing
the usual Prodigy hook that sticks in your head. Keith
came into the studio, said he’d like to try singing
on it and went away and wrote some words. What’s
a firestarter? Isn’t that obvious? It’s Keith–
it’s his personality .” ’Firestarter’
loops a distant ’hey, hey, hey’ sample from
Art Of Noise’s ’80s pop hit Close To TheEdit’,
and is slightly slower paced than the bulk of Jilted.
Keith’s twisted lyrics and punky, staccato style
recall Flowered Up’s more animated moments.
”Who on earth are Flowered Up?” asks Keith.
”We’ve never heard of them. Are they still
around?”
You remember Flowered Up. Third wave of baggy. One great
single (’Weekender’) and a Bez-like attraction
called Barry Mooncult who liked dressing up as a giant
daisy. They self- destructed after too many drugs and
the singer ended up flogging dodgy tapes down Camden
Market.
”Wow, cool.” exclaims Keith. ”Not that
we’re into drugs ourselves. Honestly. We’ve
been a drug-free zone for a number of years now. That’s
why we’re strong on stage, not all mashed up. I
mean, we might be stoned every now and again –
alright. most of the time – but weed’s not
a drug. It s a plant. We’re on a natural trip,
man.”
Tonight, the only stimulant available is alcohol. After
a meal in the chalet, The Prodigy head out to a club
in Leysin. They are clearly unimpressed by the resort’s
social facilities. Yesterday evening, they spent three
hours in a ”shit restaurant”, before going
on to a hip hop club that turned out to be empty. Tonight’s
funkclub is scarcely more exciting. The music isbarely
audible and no-one dances all night. While the rest
of the band drink beer, Liam, who has decided to rename
the town Bored Stupid, sinks a succession of straight
tequilas.
The next day, the TV production crew wait patiently
for the band to appear. They play Prodigy CDs on the
chalet’s stereo system and dance about their paudy
set in Arnet shades. It is 10am. An hour or so later,
Keith, Leeroy and Maxim stumble downstairs. Liam, who
has been throwing up for hours, locks himself in the
toilet and refuses to come out. At noon, the interview
takes place without him.
”So what’s happened to Liam?” asks one
of the programme’s two presenters.
”We could tell you,” begins Keith, ”that
he’s up in the mountains. getting in some early
morning snowboarding. But we won’t.”
”We’ll just say,” continues Leeroy, ”that
he’s upstairs, praying to the bowl.”
Both presenters look bemused.
”Oh, okay,” stammers one. ”Can someone
tell us a Prodigy story then?”
Immediately. Keith is off.
”We were at this festival in Scotland last summer,
he says. when these two kids got arrested. It was awful.
One was caught drinking acid from a car battery and
the other was found breaking up fireworks and snorting
the powder.” The presenters look appalled.
Conveniently, as soon as the interview is over, Liam
appears, insisting that an hour up on the slopes will
make him feel better before the flight back to England.
As The Prodigy get out of a cable car at the top of
the mountain, a Japanese rider recognises Leeroy and
points him out to a friend. Trying to exptain who he
is. the boy starts singing ’Poison’ in an
Oriental accent.
”I don’t betieve it,” cries Keith. ”he
really does know who Leeroy is. Yesterday someone mistook
Maxim for Coolio, and Liam got told he looks like that
bloke from East 17. It’s not nearly as bad as what
someone said to me though.”
Keith lowers his voice and checks to see who is around.
”You don’t think I look like Leo sayer do
you?
